Despite being a young company, it quickly entered the rapidly growing and evolving children's equipment and accessories industry with the slogan "One Step Further for Kids." It started by acquiring the products of the globally renowned Pierre Cardin brand, which has 14 years of experience in children's equipment and accessories, along with its experienced team, franchise, and distribution network. Following the Pierre Cardin brand, the company took on the Turkey distributorship of these two well-established brands through a strategic partnership in 2014, along with Kanz children's equipment and accessories, which are sold in 35 different countries.